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For the next decade Cooper Black slowly asserted pop culture supremacy, making notable appearances on The Bob Newhart Show, The Odd Couple, 1976's remake of King Kong, The Sting, The Doors' L.A.
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Woman (1971) and David Bowie’s Ziggy Stardust (1972), and in the opening credits of The Bob Newhart Show, Diff'rent Strokes, Garfield, M*A*S*H, Enos, The New Adventures of Winnie the Pooh, and other shows.
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Its use in pop culture increased worldwide since 1966, when the Beach Boys used it for the cover artwork of their album Pet Sounds. It rapidly became a standard typeface and was licensed by American Type Founders and also copied by many other manufacturers of printing systems. The typeface was drawn as an extra-bold weight of Cooper's "Cooper Old Style" family. Cooper Black is an ultra-bold serif typeface intended for display use that was designed by Oswald Bruce Cooper and released by the Barnhart Brothers & Spindler type foundry in 1922.